Sellers to Get Ready for Prime Day 2023

4 April 2023

It’s about that time of the year when Amazon tells sellers to get ready for Prime Day and is asking them to have inventory shipped to their warehouses by June 15, 2023.

Amazon is advising sellers to ensure they receive their orders well before the deadline to avoid potential issues with logistics, weather, customs, or carriers. Although Amazon may allow for some late deliveries, sellers should not take this chance on missing out on one of the biggest selling days.

Prime Day is just around the corner, with Amazon likely to hold it on July 11th or 12th, 2023. To prepare, Amazon requests that sellers have their Prime Day deals created by April 28th, leaving only four weeks to set up deals.

Amazon has released three key tips to help sellers prepare for the ninth edition of Prime Day.

Tip #1: Monitor the Deals Dashboard and ensure your Deals are not suppressed.

“In the run-up before your deal is due to go live, it may go into a suppressed status due to stock, SKU, pricing, or compliance issues. Log into Seller Central, head to “Advertising,” and edit the sections highlighted in red for your suppressed deals to make them live again.”

Tip #2: Do not change your price.

“There is no need to change your price to the deal price, as we will automatically update based on the price you have submitted in Seller Central. If you change your current offer price, then the deal is at risk of becoming suppressed, as it may no longer meet the discount criteria required.”

Tip #3: Perform quality checks on your Deals and the relevant SKUs.

“Check the quality of your deals so that customers have a great experience discovering and shopping for your products. The image of your deal should be on a white background. Bullet points on the detail page should accurately reflect the product on sale. If you’re brand registered, check your A+ content, as this is a great way to share additional information about the brand or products.”

What About Amazon Prime Day 2?

Amazon held a second Prime Day sale for the first time last year, but it only generated about a third of the sales of the primary Prime Day. It is uncertain if Amazon will repeat the second sale this year, and sellers should prepare for only one event in 2023 due to the lackluster results of the previous year’s second sale.